As the Instagram vs Vine debate continues, the latest signs are not good for Vine
Several weeks on from the launch of Instagram video, it’s worth having another look at how Vine is doing. And the latest signs are not good.
Initially I thought that (Vine’s owner Twitter) could find some encouragement from the fact that app store downloads were holding up well.
That appears to be changing if the above chart from AppAnnie illustrating Vine’s position in the UK iOS app charts, is any guide.
Then there is research from Simply Measured (via Inside Facebook), which shows that:
1 - Instagram Videos are being used by twice as many brands as Vine. Remember that not so long ago, every ad agency was on the Vine bandwagon
2 - Instagram Videos see significantly more engagement than Instagram photos, suggesting that this is something brands should invest time and money in.
In fact, previous evidence shows that video drives the most engagement online.
3 - Stats the other week from Topsy already showed that Vine Twitter shares dropping.
The Atlantic rightly points out that its too early to tell if this is due to inevitable Vine post-launch boredom or due to Instagram. However, the tag #RIPVine has been used almost 40k times on Instagram.