With a huge increase in users, Flickr benefits at Instagram’s expense
Instagram owner Facebook not surprisingly says no.
But what about the Instagram alternatives. To what extent does the same data (from AppStats) show that they’ve benefitted?
The figures show that all photo social networks measured by AppStats have seen a significant uplift. Flickr however is the big winner, with a huge increase (+651%) in active users based on these stats. Meanwhile EyeEm is the main beneficiary among mobile-only networks.
First of all it’s worth mentioning what AppStats does and doesn’t measure.
It measures apps connected to Facebook, not the absolute no of users a service has (or even most of them). Many users of photo networks of course don’t share with Facebook. However, as a trend these figures are useful.
Here is what the stats show:
Flickr. 12 December 98,449 Monthly Active Users. 12 January 740,000 (+651%)
EyeEm. 12 December 74,624 Monthly Active Users. 12 January 230,000 (+208%)
Tadaa. 12 December 52,235 Monthly Active Users. 12 January 80,000 (+53%)
Streamzoo. 12 December 33,321 Monthly Active Users. 12 January 50,000 (+50%)
Starmatic. 12 December 5,095 Monthly Active Users. 12 January 10,000 (+96%)
What the figures tell us: Flickr, EyeEm now the main Instagram alternatives
1 - The Flickr relaunch and the new iOS app has been a huge success.
Thanks to Instagram’s problems, Flickr benefitted to a greater extent than I originally thought it would. As a result, the big competitor to Instagram is now Flickr. And with an arguably better app, a long history and an owner with deep pockets, it’s strong competition.
2 - Out of the mobile only social networks, German companies Tadaa and EyeEm have traditionally been level pegging.
Despite some recent good PR by Tadaa, the App Stats figures are clear. EyeEm has pulled away and is now the second biggest (though a very distant second) mobile-only photo network.
However, taking a parallel I’ve used before of there being scope for a Vimeo to Instagram’s YouTube, being a distant second in the mobile only space is not necessary a bad thing.
3 - Related to that, there’s a question mark over how much of a critical mass of users some of the smaller photo-sharing networks really have.
4 - There is a new wave of photo-sharing networks, for example Backspaces, but they are too new to be measured in any meaningful way. Time will tell what kind of uptake they get.
5 - Not only has Flickr gained new users. Crucially, it has kept them, suggesting many are actually lapsed users Flickr won back.
Take a look at the weekly user chart above, which doesn’t show any drop post Christmas.
EyeEm by comparison had a huge spike around Christmas, but some new users then lost interest. Still, the weekly user total is still 3x as high as it was a month ago.
- Looking for an Instagram alternative? (framework.latimes.com)
- Insta-Opportunism: Tadaa Sees 500K New Users, 3M Images Ported, Post-Instagram ToS Fall Out (techcrunch.com)
- List of 8 great Instagram alternatives (myfox8.com)
- Starmatic - Kodak’s 1959 Toy Camera Revived As An iOS Social Network (makeuseof.com)