Dan Zarrella put up a post showing that hashtags on Instagram do have a purpose when it comes to driving likes. Simply put, Dan found that Instagram posts with hashtags have a higher likes to follower ratio than those without any.
Have you heard of SoMoVid? I hadn’t either until I read the expression on Adobe’s excellent digital marketing blog. It stands for social / mobile / video of course, and the point that Abobe was trying to make in its post was that video content outperforms all other type of social content when it comes to user engagement.
The first thing to be said is I really like Viddy. At the start of the year, I thought it could break through thanks to a fundamentally good - and I believe very mobile friendly - product.
Then Viddy turned down the chance to be part of Twitter, which launched Vine instead. Bad move (see the chart from Techcrunch below ), as the latest figures show Vine stealing market share from all the mobile video players, but Viddy in particular.
True or false? With global digital camera shipments plummeting, digital photography is heading only one way - in the directions of smartphones.
It’s largely true of course and the stats support it. But there are exceptions to the trend. In particular the manufacturer of 80s style LoFi cameras, Lomography has seen its business grow every year even as the digital camera industry shrinks.
And even though Lomography champions an analogue lifestyle, the brand has built market share through a text book exercise in online community management.